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Privacy Policy Background
Privacy Policy
DealerPinch, Inc (“DealerPinch”, “we”, “us”, or “our”) recognizes the importance of privacy. In this Privacy Policy, we describe how we collect, use, and disclose information that we obtain about visitors to our website, DealerPinch.com (the “Site”), and the services available through our Site (collectively, the “Services”).

By visiting the Site or using any of our Services, You agree that Your personal information will be handled as described in this Privacy Policy. Your use of our Site or Services, and any dispute over privacy, is subject to this Privacy Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. Our Terms of Use are incorporated by reference into this Privacy Policy.

Information We Collect
We collect information about You directly from You, automatically through Your use of our Site or Services, and from third parties (e.g., TransUnion). We may combine information automatically collected with other information that we have collected about You.
  • Information We Collect Directly From You. In order to take advantage of our Services, we will request certain information, such as Your name, username, address, phone number, driver’s license or other identification number, car preferences, financial account or credit or debit account information, annual income, Social Security number, or employer name and contact information. We will also collect any information that You otherwise provide to us, such as Your education level, email address, or responses to surveys or questionnaires.
  • Information We Collect Automatically. We automatically collect information such as the following about Your use of our Site or Services through cookies and other technologies: domain name; browser type; operating system type; pages or screens You view; links You click; IP address; when and the length of time You visit or use our Services; location; and the referring URL, or the webpage that led You to our Site.

How We Use Your Information
We may use Your information, including personal information, for the following purposes:
  • Providing Our Services. To provide our Services to You and for other customer service purposes.
  • Tailoring Content. To tailor the content and information that we may send or display to You and to otherwise personalize Your experiences while using our Site or Services.
  • Communicating with You. To communicate with You, including via email or text, about Your use of our Services; to respond to Your inquiries; to provide You with news and newsletters, special offers, and promotions; to contact You about products or information we think may interest You; and for other marketing, advertising, and promotional purposes.
  • Analyzing Use of Our Services. To better understand how users access and use our Site and Services, both on an aggregated and individualized basis; to respond to user desires and preferences; and for other research and analytical purposes.
  • Complying with the Law. To comply with applicable legal obligations.

How We Disclose Your Information
We may Your information that we collect about You, including personal information, with the following entities:
  • Affiliates. We may disclose Your information to affiliates or subsidiaries for research, marketing, and other purposes consistent with this Privacy Policy.
  • Service Providers. We may disclose Your information to our vendors, service providers, agents, or others who perform functions on our behalf. For example, we may provide information to providers, such as TransUnion and ACRAnet, to obtain information about Your credit history.
  • DealerPinch Users. We may disclose Your information to other DealerPinch users, such as dealerships, in order to provide our Services.
  • Unaffiliated Third Parties. We may disclose Your information to other unaffiliated third parties, including for their own marketing purposes. Please see our Special Information for California Consumers section below with regard to such disclosures.
We may also disclose Your information that we collect about You, including personal information, in the following ways:
  • Business Transfers. We may disclose Your information to another entity if we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding.
  • In Response to Legal Process. We may disclose Your information in order to comply with the law, a judicial proceeding, subpoena, court order, or other legal process.
  • To Protect Us and Others. We may disclose Your information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Visitor Agreement or this Privacy Policy, or as evidence in litigation in which we are involved.
  • Aggregate and De-Identified Information. We may disclose aggregate or de-identified information about users for marketing, advertising, research, or similar purposes.
Cookies and Other Tracking Mechanisms
We and our service providers use cookies and other tracking mechanisms to track information about Your use of our Site or Services. We or our service providers may combine this information with other personal information we collect about You.
  • Do Not Track. Our Site does not respond to Do Not Track signals, and we may track Your activities once You leave our Site. You may disable certain tracking as discussed in this section (e.g., by disabling cookies).
  • Cookies. We or our service providers may use cookies to track visitor activity on our Site. A cookie is a text file that a website transfers to Your computer’s hard drive for record-keeping purposes. We or our service providers may use cookies to track user activities on our Site, such as the pages visited and time spent on our Site. Most browsers allow users to refuse cookies. The Help portion of the toolbar on most browsers will tell You how to prevent Your computer from accepting new cookies, how to have the browser notify You when You receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies may not be able to browse certain areas of the Site.
  • Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, which are embedded invisibly on web pages. We or our service providers may use clear GIFs (also known as web beacons, web bugs or pixel tags), in connection with our Site to track the activities of visitors to our Site, help us manage content, and compile statistics about usage of our Site. We or our service providers may also use clear GIFs in HTML emails to our users, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
  • Third-Party Analytics. We use service providers, such as Google Analytics, to evaluate the use of our Site and our Services. We or our service providers use automated devices and applications to evaluate use of our Site and Services. We or our service providers use these tools to help us improve our Site, Services, performance, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or Flash LSO, to perform their services.
Interest-Based Advertising
We may use third-party service providers to help us provide advertisements to You that are tailored to You based on interests that You have expressed on our website or applications or elsewhere. You may opt out of receiving interest-based ads from many third-party ad networks, such as those provided by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information regarding interest-based ads by NAI members and DAA members, including how to opt out of interest-based ads provided by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp (NAI) and www.aboutads.info/choices (DAA). Please note that opting out of participating ad networks does not mean that You will not see advertisements at all and You will continue to receive advertisements on other websites and from companies that do not participate in the above programs.

User-Generated Content
We invite You to post content to our Services, including Your reviews, pictures, articles, and any other information that You would like to be available on our Services. If You post Your own content on our Site or Services, the contents of Your post, as well as other information, such as Your user name and location, may be available to all visitors to our Site, and we cannot prevent such information from being used in a manner that may violate this Privacy Policy, the law, or Your personal privacy.

Third-Party Links
Our Site and Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Privacy Policy but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.

We have taken steps to help protect the information we collect about You from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to Your account by, among other things, choosing a robust password that nobody else knows or can easily guess and keeping Your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on Your account via unauthorized password activity.

Your Choices
You may modify the information that You have submitted by logging into Your account and editing Your profile or by emailing us at customerservice@dealerpinch.com.
We may send periodic promotional or informational emails to You. You may opt out of such communications by following the opt-out instructions contained in the email. Please note that it may take up to ten (10) business days for us to process opt-out requests. If You opt out of receiving emails about recommendations or other information we think may interest You, we may still send You emails about Your account or any Services You have requested or received from us.

Our Services are not designed for children under thirteen (13) years of age. If we discover that a child under 13 has provided us with personal information, we will promptly delete such information from our systems.

Special Information for California Consumers
California residents may request a list of certain third parties to which we have disclosed personally identifiable information about You for their own direct marketing purposes. You may make one request per calendar year. In Your request, please attest to the fact that You are a California resident and provide a current California address for Your response. You may request this information in writing by contacting us at: customerservice@dealerpinch.com. Please allow up to thirty (30) days for a response.

Contact Us
If You have questions about the privacy aspects of our Site or Services, please contact us at
DealerPinch, Inc
15130 Ventura Blvd #307
Sherman Oaks, CA 91403

Changes to this Privacy Policy
This Privacy Policy is current as of the Effective Date set forth above. We may change this Privacy Policy from time to time, so please be sure to check back periodically. We will post any changes to this Privacy Policy on our Site. If we make any changes to this Privacy Policy that materially affect our practices with regard to the personal information we have previously collected from You, we will endeavor to provide You with notice in advance of such change by highlighting the change on our Site.
DealerPinch Privacy Protection™
DealerPinch has partnered with the most reliable institutions on the planet in order to safeguard your information. And we make sure the data we provide you is accurate.
TransUnion is a global information solutions company that serves businesses and consumers in 33 countries worldwide and safeguards the credit histories of approximately 500 million consumers worldwide. Learn more about their policies here.
For over 100 years, ACRAnet has provided consumers, businesses, and landlords with the ability to conduct in-depth background screening on individuals and organizations with whom they engage. Learn more about their policies here.
We provide the most effective method for safely handling your credit data - we never touch it. That way there is nothing to store, lose or steal. As part of our engagement with TransUnion and ACRAnet, all credit information goes directly through their systems. Learn more about us here.
For over fifty years, Edmunds has been the premier consumer resource for automotive data. Edmunds provides our visitors with the most up-to-date information on every make and model, including reviews. Learn more about Edmunds here.